The delivery of audio, video
and other media over the internet without the inclusion of a multiple system
operator in the control or distribution of the content is Over the top content
(OTT), these may also involve OTT application development.
The contents of the Internet Protocol packets are thoroughly checked by the
internet provider. They generally are not able to control the viewing
abilities, copy rights and or other redistribution of the content. The Pay television, video on demand (VOD) or
an IPTV video service are the few example which are in contrast with this model
which come within Internet service provider (ISP) which sells or give rental of
video or audio content.
OTT refers to content from
the 3rd party that is delivered to an end-user with ISP simply
transporting IP packets. Whats
app sharply concentrated to replace text messaging on smart phones which are
connected through internet is simple example of OTT application development. It was founded in 2014 and was
acquired by the Face book for approximately US$ 16 million, now the jump in the
number of users is more than 900 million. Over the top class voice calling
capabilities are being provided by the Face book. OTT application development involves the services of Skype has
been enhanced because of open internet communication with the purpose of
increasing the present operator controlled services.
OTT application development content can be checked by the consumers through
Internet connected devices such as desktop and laptop computers, gaming
consoles, set top boxes such as the Roku, smart phones, smart TVs and the
tablets etc. These application developments have large scope and attracting the
attention of millions of consumers.
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