The full form of OTT is over the top
content. It is basically used for broadcasting purposes. It is the delivery of
audio, video and other media over the internet. It doesn’t involve the
multiplayer operating system. It generally refers to the contents from the
third party, delivered to an end user or audience for the viewing purpose with
an ISP (Internet service provider) transporting IP packets.
The internet provider may be aware of
the content of the internet protocol provider but it is not responsible and
able to control the viewing abilities, copy right and other aspects related to
its distribution.
OTT Development
has now the broader scope as consumers can access content through internet connected devices
like desktop, laptop computers, gaming consoles such as play station 4, Wii U
and X box1 apart from these one set up boxes like Roku, smartphones like
Android phones, I phones and window phone, smart tv like Google TV, LG
electronics channel plus and tablets.
The
over the top content is concerned with the broadcasting purposes and its
quality is being judged by the content ownersand its copy right is not under
the control of internet provider.
The
basic idea behind the ott is providing best quality content meant for viewership
in large scale and also with the family members. The OTT Development
concept is now getting more momentum for public viewership along with for
official broadcasting purposes. Over the top content is largely used by the
news channels like zee TV, aaj tak, sports channel like star sports,
entertainment channels like star plus, zee TV, Sony, spiritual channel like
satsang etc. It is used for the live streaming as well as for the streaming of
recorded one.
It has now broader
scope as it is also available for mobile phones for watching and doing extra
activities like gaming console. Now a days the mobile is coming with extra features and with advanced technology so it has large
number of users. OTT Development
is also used in educational institutions, board and technical universities for the
projects related to their academics. The role of it is very significant in
education sector and hence has fruitful impact on the life of the students,
professors and academicians. Various experts and professionals are of opinion
that over the top content is now popular among mass. So it can be regarded as
effective tool and medium to reach the people worldwide for conveying the
messages of goodwill and reason for its popularity is acceptance by the people.
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